Ealing residents to see new borough council logo

By Munisha Newsroom

Ealing Council has introduced a new logo for the London Borough of Ealing, with residents set to see it appear gradually across council services, digital platforms and communications.

The council says the design was created by its in-house communications team, so there was no design cost. It will be rolled out over time rather than through a single replacement programme, to avoid extra spending on signs, vehicles or equipment before they are due to be renewed.

New design keeps the borough tree symbol

The previous logo had been in use for decades, with only minor changes. According to the council, it no longer met the national accessibility standards it is required to follow and was designed before modern digital media became central to public services.

The new mark remains based on a tree, keeping a link with the borough’s historic coat of arms. It has seven components, representing the seven towns in the borough.

The council says the fingerprint-style shape is intended to reflect both the individuality of residents and the distinct communities across the London Borough of Ealing. The wording has also changed from “Ealing” to “London Borough of Ealing”, reflecting the full borough rather than one town or the council alone.

Gradual rollout across services

The council says the logo will appear first where changes can be made without additional cost, including digital channels such as the council website and Around Ealing platforms.

Physical branding will be replaced only when needed. That includes signs, council vehicles and equipment, where updates will happen as leases end, items are renewed or planned works already require replacement.

Perceval House signs already planned

Residents may also see the new logo on signs at Perceval House. The council says those signs were already due to be updated as part of work to open more public space in the building for community use.

The update is being treated as a gradual change across existing council touchpoints, rather than a separate borough-wide rebranding exercise.

Source: Ealing Council

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Source check Source trail

This brief is based on the council’s published explanation of the logo change and rollout plan.

Checks

• Checked that the stated reason for the change was accessibility and digital usability.
• Checked that the design was described as being produced in-house at no design cost.
• Checked that the rollout is described as gradual and tied to existing replacement cycles.
• Checked that Perceval House signage was already planned as part of wider building works.

Around Ealing Check wider coverage

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Around Ealing

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London Borough of Ealing

Updated

2026-05-27 09:33

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Article contextPeople & topics#7

#accessibility standards#council services#Ealing Council#Ealing logo#local government branding#London Borough of Ealing#Perceval House

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