Lithuania’s largest retail event, “Jamam,” is set to return this spring, offering significant savings across the country’s major shopping hubs. From May 15 to May 17, the Akropolis shopping and entertainment centres will host three days of intensive discounts, with price cuts reaching up to 50% in hundreds of retail and service locations.
Key Dates and Participating Locations
The “Jamam” initiative is a synchronized event taking place across four major Lithuanian cities. If you are planning a shopping trip, these are the locations and dates you need to mark in your calendar:
* Dates: May 15, 16, and 17 (Friday through Sunday).
* Locations: Vilnius Akropolis, Kaunas Akropolis, Klaipėda Akropolis, and Šiauliai Akropolis.
According to Paulius Pocius, Head of Marketing and Communication at Akropolis Group, the event has become a biannual tradition that shoppers anticipate every spring and autumn. The goal is to provide a comprehensive shopping experience that offers value for the entire family, combining steep discounts with a festive atmosphere.
Maximizing Your Savings: Top Store Highlights
The 50% discount threshold applies to a wide variety of categories. Shoppers can expect significant price reductions in the following sectors:
* Fashion and Footwear: Major international and local brands will offer seasonal clearances.
* Beauty and Wellness: Cosmetics, perfumes, and skincare products.
* Electronics and Home: Discounts on gadgets, kitchen appliances, and interior decor.
* Children’s Goods: Toys, clothing, and essential gear for parents.
Exclusive Offers at Maxima and Ermitažas
Two of the biggest draws during the Jamam weekend are the specific deals found at Maxima and Ermitažas.
The Maxima “AČIŪ” Deal
In all Maxima stores located within Akropolis centres, holders of the “AČIŪ” loyalty card can access a “Buy 2, Get 50% Off” deal. This applies to almost all non-food items. To qualify for the half-price discount, customers must purchase at least two items from the non-food category. This is often the busiest section of the mall, as it includes everything from household chemicals to clothing and small appliances.
Ermitažas Plant Fair and Home Goods
For those visiting the Vilnius Akropolis, the Ermitažas DIY and home improvement store is hosting a specialized plant fair. They are introducing over 1,000 new species of indoor and outdoor plants specifically for this weekend. Beyond greenery, Ermitažas is slashing prices by up to 50% on:
* Outdoor and garden furniture.
* Flooring materials and ceramic tiles.
* General gardening supplies.
What to Expect: Gifts and Shopping Atmosphere
The Jamam weekend is not just about the transactions; it is designed as a high-energy event. Throughout the three days, mall staff will be distributing over 60,000 free gifts to visitors in the corridors. These giveaways include popular snacks and beverages such as Milka and Kinder Cards biscuits, Red Bull energy drinks, and Estrella snacks.
Since its inception in 2009, Jamam has only been interrupted by the pandemic lockdowns. It has since reclaimed its spot as the most significant retail event in the Baltic region. Given the expected footfall, visitors are encouraged to arrive early, especially if they are targeting specific high-demand items in the electronics or home sectors.
Planning Your Visit
To make the most of the Jamam weekend, consider the following practical tips:
1. Check Opening Hours: While the malls generally follow standard hours, some individual stores may open earlier or close later during peak discount days.
2. Loyalty Cards: Ensure your Maxima “AČIŪ” card is active and linked to your account to ensure the 50% discount is applied at the checkout.
3. Parking: Expect high traffic volumes. In Vilnius and Kaunas, using public transport or ride-sharing services may save significant time compared to finding a parking spot.
4. Inventory: Popular items in the “Buy 2” Maxima deal tend to sell out by Saturday afternoon, so Friday is the best day for the widest selection.
Source: BNS
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