More than 400 small and medium-sized enterprises (SMEs) across Cheshire have completed specialist digital masterclasses, marking a significant expansion in the region’s technical capabilities. The Digital Cheshire programme, which operates over a two-year cycle, provides local business owners with direct access to industry expertise to navigate the shift toward an AI-driven economy.
Main takeaways
- Over 400 local SMEs supported through technical workshops.
- Strategic partnerships established with Google, Microsoft, and Amazon Web Services.
- Training focused on Artificial Intelligence, SEO, and cloud migration.
- Upcoming regional conference scheduled for June 2026.
Global Tech Partnerships in Cheshire
A central component of the programme involves collaboration with global technology leaders. By co-delivering sessions with Amazon Web Services, Google, and Microsoft, Digital Cheshire has brought high-level technical insights to the local high street and industrial parks. These sessions focus on practical implementation rather than theory, helping business leaders adopt Artificial Intelligence (AI) and cloud solutions to improve operational efficiency.
| Training Focus | Key Industry Partners |
|---|---|
| AI & Automation | Microsoft, Google |
| Cloud Infrastructure | Amazon Web Services |
| Digital Marketing | Search Engine Experts |
| E-commerce | Industry Specialists |
Councillor Mick Warren, chair of Cheshire East Council’s economy and growth committee, noted that the programme is designed to build confidence. By offering tailored guidance, the initiative helps SMEs make informed decisions and overcome the technical barriers that often stall growth in the digital sector.
Real-World Gains for Local Consultants
The impact of the masterclasses is reflected in the growth of local firms like the Cheshire-based asbestos and demolition consultancy run by Wayne Bagnall MBE. After attending sessions focused on Microsoft tools and Search Engine Optimisation (SEO), Bagnall reported a shift in how his firm handles complex reporting and lead generation.
“Thanks to the Microsoft masterclass, I know how to use AI to perform tasks like producing complex reports,” Bagnall stated. He highlighted that the training allows him to focus on strategic innovation rather than manual data processing, while also strengthening his ties within the Cheshire business network.
Digital Cheshire continues to serve as a primary driver for regional digital growth. The programme will host the Digital Cheshire Business Conference on 11 June 2026, providing further opportunities for SMEs to engage with emerging digital trends and tools.
Source: Cheshire East Council
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